Fashion footballs a charitable cause at the NFL Experience

SAN FRANCISCO (KTVU) - Some of the most coveted photographs at the NFL Experience are not of players or coaches— they’re of fashion footballs.

The NFL teamed up with the Council of Fashion Designers of America for Super Bowl 50 to create 50 designer footballs for charity.

“We wanted to do something so unique and so bold and so we did footballs,” Natara Holloway, Vice President of Consumer Products for the NFL.

Rebecca Minkoff, Betsy Johnson, Vince Camuto, Rag & Bone, and Kendra Scott are just some of the featured artists who have stamped their style on the football.

A Tiffany’s sterling silver football currently has the highest bid at $11,500. The 12-pound pigskin is modeled after the same football atop the Vince Lombardi trophy.

All proceeds go to the NFL Foundation.

“It supports health and safety in the game,” Holloway said. “It also supports some of the organizations we support like the USO and the Wounded Warrior Project.”

The auction began on Jan. 20 and continues online at nfl.com/auction until Feb. 14.