Kendrick Lamar headlining 2025 Super Bowl halftime show

Rap megastar Kendrick Lamar will headline the 2025 Super Bowl halftime show in New Orleans, the Associated Press reported Sunday. 

The NFL, Apple Music and Roc Nation announced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9, 2025.

FILE - Kendrick Lamar attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Arturo Holmes/MG23/Getty Images for The Met Museum/Vogue)

The rap megastar, who has won 17 Grammys, said he’s looking forward to bringing hip-hop to the NFL's championship game.

Lamar has been on the Super Bowl stage once before, when he performed as a guest artist with Dr. Dre and Snoop Dogg in 2022.

Lamar was in the headlines earlier this year amid a diss-track back-and-forth with rapper Drake. Lamar’s latest hit, "Not Like Us," came from the ongoing battle.

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Lamar also featured on the song "Like That" with Future and Metro Boomin on a track that spent three weeks at No. 1 on the Billboard Hot 100 this year.

The rapper's latest album "Mr. Morale & The Big Steppers," was released in 2022.

Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. The creative direction of Lamar's performance will be provided by pgLang.