La Onda Festival boasts 70K Latin music lovers

Danna Paola, who began her career at just four years old on Mexican television, proclaimed the start of Pride month with "TQ Y YA," a queer love anthem. Photo: La Onda Festival

Close to 70,000 fans from all generations filled the Napa Valley Expo grounds over the weekend to attend the Bay Area’s first Latin-themed music festival, La Onda.

The creators of the event are the same team that produced BottleRock just a week before.

La Onda’s two-day music craze on Saturday and Sunday included a star-studded lineup, such as Alejandro Fernández, Junior H., Maná, and Fuerza Regida.

"We are very pleased with the inaugural Festival La Onda, and the overall fan response has been overwhelmingly positive," said Dave Graham of La Buena Ondo Presents. "Our team worked hard to create an experience that represented the Latino culture for the 65,000 fans that came from Northern California and beyond, and it showed. We are always striving to be better, and are looking forward to the 2025 festival." 

Fans at the festival were just as diverse as the genres represented on stage.

Jai Caballero of Oakland and Arabella Caballero attend La Onda Fest.

"La Onda Fest was incredible! Being able to share this experience with my mom was amazing because she's the one that got me into these artists from such a young age," said Jai Caballero, who attended with his mother, Arabella Cavallero. "We're proud of our heritage and our culture, and this festival was a great example of it." 
Food vendors offered a range of Latin cuisines, including Mexican quesabirria tacos, Argentinian empanadas, and even fruit with chamoy.

After its debut, tickets for next year’s festival have already gone on sale. For more information click here.

Sunday headliner Maná Raised awareness of the impact of Global Warming with its Song "¿Dónde Jugarán los Niños?" ("Where will the Kids Play") Photo: Estefany Mendez

Maldita Vecindad performed timeless hits. The band wowed Gen Xers with a powerful show bridging Mexican and Chicano Rock. Photo: Estefany Medez

Regional Artists La Arrolladora played to a diverse audience. Photo: La Onda Festival