The McDonalds Crocs Happy Meal collaboration is pictured in provided images. (Credit: McDonalds)
CHICAGO - McDonald’s and Crocs have collaborated before on shoes, but this time, the iconic shoe is coming to the Happy Meal box.
The fast food giant unveiled the new Crocs keychain-like "clips," which are each housed in their own Happy Meal shoebox. There are eight different miniature versions of the popular footwear that come with a special Jibbitz sticker sheet for customization, according to McDonald’s.
"Scanning the QR code unlocks a dynamic digital experience where fans can mix and match selections to create their very own one -of-a-kind shoe design and see it come to life through AR," McDonald’s said.
The new McDonald’s x Crocs Happy meal will be available at U.S. restaurants starting on Sept. 17, "while supplies last," the company said.
News of the new collaboration was previously reported by the Instagram food news account @snackolater, with some of the clips already available in international markets.
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Last fall, the two companies previously debuted a McDonald’s x Crocs line of shoes with Jibbitz charms. The four pairs of Crocs sandals and clogs came in various themes of iconic McDonald's characters, like Grimace, Birdie, and Hamburglar.
McDonald's gives McFlurry 'makeover' amid sales decline
Earlier this month, McDonald's also announced that its McFlurry dessert would be "getting a makeover" as it tries to reverse a current sales decline.
McDonald's is now selling the new "Mini McFlurry," in addition to the standard size, and both come in a new "more environmentally friendly four-flap cup" as they are "phasing out plastic McFlurry cup lids."
"Packaging updates like this matter," Michael Gonda, SVP, chief impact officer of North America for McDonald's, said in a release. "Not only is this a fun new way for our U.S. fans to enjoy the McFlurry; we're also moving one step closer to fulfilling our packaging and waste commitments."
Back in July, McDonald's reported a drop in sales for the first time in years as it struggled to draw in cash-strapped customers amid higher menu prices.
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Global sales fell 1% in the second quarter, its first decline in 13 quarters, compared with analysts' average estimate of a 0.53% rise, according to LSEG data.
To reverse the decline, fast-food chains have launched several promotions in an attempt to boost customer traffic during persistent inflation.