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Pepsi is now pulling a new commercial, featuring Kendall Jenner accused of using the Black Lives Matter movement for profit and personal gain.
The ad features Jenner walking through a crowd of protesters to hand a Pepsi Max to a police officer He drinks it and the protesters immediately cheer.
The line, "We are the movement this generation" is used and then you can hear the soda can opening to cheers.
The reaction on social media has been one of outrage over the depiction that is said to trivialize the Black Lives Matter and other social justice movements.
Others noted how the ad is similar to a photo of Black Lives Matter protester Ieshia Evans taken last year in Louisiana. Evans was detained when she approached police at a demonstration in Baton Rouge.