SAP Center in San Jose to go all vegan for two Billie Eilish concerts

SAN JOSE, Calif. - Grammy winning singer Billie Eilish happens to be a big advocate for plant-based eating. So when she takes the stage in San Jose this week for her Hit me Hard and Soft Tour, it will be at an all-vegan venue.

For two days, the SAP Center is scraping its entire concession menu in favor of plant-based options. They'll be trading regular hot dogs and pizza for vegan versions and requiring all the restaurants that operate concessions to convert their menus too.

At first there were questions.

"So you just need a couple of items? Or everything? And eventually, back and forth realized they wanted to completely change the entire menu to have everything vegan," says Randy Musterer owner of Sushi Confidential.

And so Sushi Confidential is holding the fish, in favor of vegan rolls and teriyaki veggie bowls. They're curious to see what sales will be like at their stand.

"Vegan on the food industry side is becoming a lot more prevalent, so I'm really not shocked to see this coming to a big arena," says Musterer.

But for many stands, this presented a real challenge. At Arteaga's, which serves Mexican food, most of their menu items involve meat, cheese and sour cream.

"What am I going to cook? What are we going to do? I've never cooked vegan," says Alfredo Lopez, COO of Arteaga's Food Centers.

They now have a plan to make burrito bowls and tacos using sofritas or veggies. They even ordered vegan cheese.

"I think Billie Eilish asking for this is a huge demand. Let's see how fans react to it. Because obviously certain fans, I think, will be ecstatic about it. But I think certain fans are going to be taken aback by it as well," says Lopez.

But restaurants like Vegan Mob hope the response is more positive than not. They'll be there showing off their vegan soul food, barbecue and Filipino fusion. 

They're hoping maybe their flavors will create some converts to what plant-based food can be.

"Not just healthy and boring, but it can be innovative and delicious as well. So I think this is a really awesome opportunity to kinda showcase what's going on in the vegan world," says Toriano Gordon, owner of Vegan Mob, which has restaurants in Vallejo, Oakland and San Bruno.

Billie Eilish is also partnering with Google Maps to highlight some of her favorite plant-based restaurants nearby. On her list, Vegetarian House, Good Karma, Veggie Grill and Merit Vegan Restaurant. She'll be performing at the SAP Center for two sold-out shows, Tuesday and Wednesday nights.