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Cal Hooper is an artist off the court
Cal forward Jayda Noble is catching some of the top athletes in the world with her shoes designs and paintings.
BERKELEY, Calif. - What started as doodling into a scrapbook has turned into a hot commodity on social media. When Cal forward Jayda Noble isn't running defensive drills or making jump shots, you can catch her in her apartment adding some drip to people's kicks.
"I changed the shoe game. I just hope I brought more creativity and just more personality. People got the drip, they got the knee pads, whatever it is to make you feel good. You might as well have shoes that you look down at like that's me," said Noble.
Noble's shoe designs aren't the only thing trending. An investment of $3,000 into painting tools flipped to $56,000 over the years.
Next thing you know, she caught the eye of an R&B and rap artist.
"I did a painting, and I brought it to his concert, and he took it. Bryson Tiller and that was two summers ago…that was when I was like ‘I can really get this to people,’" said Noble.
Her clientele has expanded since that moment. She's had the chance to create art for Atlanta Falcons quarterback Michael Penix Jr. and some of the top women's basketball stars in the nation.
"I got some shoes going for Paige Bueckers right now, Taila von Oelhoffen, Hailey Van Lith at TCU, Charlise Leger-Walker from UCLA, Paopao at South Carolina," Noble said.
USC's Talia von Oelhoffen is a childhood friend and former teammate. Von Oelholfen made sure to represent Noble's unique Devin Booker shoes over the holidays.
"No one had ever really seen a customized Book shoe, so that was cool too. That was one of the first I ever saw…Devin Booker reposted it so very deserving," von Oelhoffen said.
In the near future, Noble is expected to surprise a pair of Golden State Warriors who are interested in her work.
"I'm doing shoes for Jonathan Kuminga and Lindy Waters III. I have a good idea of what I'm going to do for both, but I plan to bring them to a practice or pregame and give it to them in front of the team," she said.
Even though Noble is balancing being a Division 1 Power 5 athlete and artist off the court, she somehow finds a way to balance both lifestyles.
"I can't do one without the other. Just making sure I'm always present. I'm not getting too stressed out, remembering where I'm at… Basketball is therapy from art and art is therapy from basketball and that's the best thing," said Noble.
Noble's self-validation has kept her grinding over the years. Other than turning this passion into a career, she's aspiring to create a guide for people to unlock their own artistic perspective.
"I thought of taking the route of having my own shoe designing kit because I like the process of people tapping into their own creativity more than me just being creative…everybody has their own style, we're all different. It's supposed to look different from mine for a reason. That's where I want to go with that," Noble said.
If you would like to get in contact with Noble to get designs for your tennis shoes or a painting, you can contact her on Instagram @jayyycasso