AI's impact on Black Friday shopping

The day after Thanksgiving marks the unofficial start of holiday shopping season. "Black Friday" used to mean lines of shoppers waiting for hours outside their favorite retailers to get the best deals on big-ticket items. Now, the deals and mark-downs span over the course of several weeks and AI is playing a much bigger role in how we shop online. KTVU's Jana Katsuyama and Frank Mallicoat speak with Ivan Ostojić, Chief Business Officer of Infobip about how artificial intelligence is shaping our shopping experience.