UCSC begins DNA study to save endangered brown bears

It's a race against time to save one of the nation's most iconic animals: the brown bear. As their numbers continue to plummet nationwide, UC Santa Cruz is stepping in with groundbreaking research to unlock the secrets hidden in their DNA by creating a 23andMe concept for bears. Joanna Kelley, an ecology and evolutionary biology professor at UCSC and the project's lead investigator, joined us on 'The Nine' for more insight.